"Funke Akindele Responds to Kunle Afolayan's Criticism, 'No Allow Jealousy Burn You'"

Funke Akindele has responded to Kunle Afolayan's criticism of the current marketing strategies used in the Nigerian film industry, particularly the emphasis on dance-driven promotions. 

Afolayan expressed his exhaustion with the constant pressure to create viral content and questioned the financial returns of high-grossing cinema releases.

Akindele, who is currently Nollywood's highest-grossing filmmaker, took to her Instagram story to dismiss Afolayan's remarks, attributing them to jealousy. She emphasized that the industry is big enough for everyone to thrive and encouraged filmmakers to explore alternative marketing strategies.

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“I’m not the one hindering your progress. Ka rin ka po, yiye ni n ye ni”

“If you can’t beat them or join them, create your own path. No allow jealousy burn you. The sky is so big for everybody to fly. Eyin Werey jojo. You can do it! The opportunities are endless, and everyone has their own path. I’m focused on mine, and I have faith in God’s plan for me.

“Go ahead and create alternative promotion or marketing strategies for promoting your business, or hire a company to handle it.”

Akindele also advised filmmakers who find the current trend exhausting to consider hiring professional marketing firms or developing their own unique promotional approaches.